A senior manager argues that the negative perception associated with mounting credit card debt will affect StarMart.Which of the following would be the LEAST effective measure StarMart could take to address this potential problem?
A) publicizing the company's policies in clear and easy-to-understand language
B) charging no more than the typical interest rate for month-to-month debt
C) ensuring that fees for exceeding credit limits are no higher than necessary
D) increasing the value of the promotional items that attract new credit card customers
E) offering free debt counseling to Axiom-Star customers

Question

Quizplus · Accepted Answer

D)All of the choices are reasonable ways for StarMart to help consumers avoid excessive debt except Choice D, which would encourage customers to spend themselves into deep credit card debt. This might yield short-term profits, but it would not be a good response to the manager's concern.

A Senior Manager Argues That the Negative Perception Associated with Mounting