A company pursuing a regional strategy
A)Has worldwide products and a worldwide value chain.
B)Sells the same product using only minor modification in marketing and product offerings.
C)Is similar to a company pursuing an international strategy.
D)Attempt to gain location advantages of more global transnational combined with some of the local-adaptation advantages of the multidomestic company.

Question

Quizplus · Accepted Answer

A company pursuing a regional strategy attempts to gain location advantages of a more global transnational combined with some of the local-adaptation advantages of the multidomestic company. This means that the company targets a specific region or group of countries, and it adapts its products, marketing, and operations to fit the local needs and preferences. However, it may still have a global value chain and sell worldwide products with minor modifications. A regional strategy is different from an international strategy because it focuses on a specific region rather than the entire world.

A Company Pursuing a Regional Strategy