The senior vice president of marketing surprised everyone at the meeting with his decision to use the initials "HjW" on the labels of T Shirt Corp.'s toddlers' T shirt line.The likelihood of ensuing confusion with a competitor's products in that market was obvious to all present.If asked to assess responsibility for liability for wrongdoing in these circumstances,would a court apply the theory that holds a corporation directly at fault for the commission of this wrongful act?

Question

Quizplus · Accepted Answer

The identification theory holds that certain key individuals' actions and intentions within a corporation (such as senior executives) are directly attributable to the corporation itself. In this case, the senior vice president's decision directly impacts the corporation's actions, making the corporation liable under the identification theory.

The Senior Vice President of Marketing Surprised Everyone at the Meeting