When a firm's leaders adopt a conscious marketing approach
A) the resulting corporate culture stays in accordance with the leaders' ideals.
B) the firm engages in activities that provide a short-term financial benefit.
C) the resulting corporate culture emphasizes making a profit.
D) a group of employees is selected to focus on corporate social responsibility.
E) the majority of stakeholders are not affected.

Question

Quizplus · Accepted Answer

A conscious marketing approach implies that the firm's leaders are dedicated to the proposition of being conscious at all levels of the business, throughout its entire culture. The resulting conscious corporate culture stays in line with its higher purpose and in accordance with the leader's ideals.

When a Firm's Leaders Adopt a Conscious Marketing Approach