Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to balance society's interests with the needs of the consumers and marketers.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes meeting the needs of target consumers more effectively than competitors, while the societal marketing concept extends this by urging marketers to consider society's interests alongside consumer and company needs.

Whereas the ________ Focuses on Fulfilling the Needs of Target