________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.

Question

Quizplus · Accepted Answer

Covert marketing consists of marketing messages and promotional materials that appear to come from independent parties, but are actually sent by the company marketing the product. This strategy is used to subtly influence consumers without their explicit awareness of the marketing effort.

________ Consists of Marketing Messages and Promotional Materials That Appear