CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will have a greater impact on consumption if it is ________.

Question

Quizplus · Accepted Answer

Product placement will be more memorable if it is prominent, as it stands out and captures the audience's attention. However, it will have a greater impact on consumption if it is subtle, as it integrates naturally into the content, making it more persuasive and less likely to be perceived as advertising.

CLEANER MINI CASE: Oopsy All Gone Is a New Super