The marketing concept as we know it is always consistent with society's well-being and best interests.

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and wants of consumers to achieve organizational goals, but it does not inherently ensure that these goals are aligned with society's well-being or best interests. Marketing strategies can sometimes prioritize profit over societal well-being, leading to negative social or environmental impacts.

The Marketing Concept as We Know It Is Always Consistent