________ is a macro process concerned with the spread of a new product from its source to the consuming public.
A) Adoption of innovations
B) Assumption
C) Diffusion of innovations
D) Innovation
E) Introduction

Question

Quizplus · Accepted Answer

Diffusion of innovations is the correct term for the process that describes how a new product or idea spreads through a population or social system over time.

________ Is a Macro Process Concerned with the Spread of a New