Negative disconfirmation of expectations involves the performance of a product exceeding the consumer's expectations, leading to consumer satisfaction.

Name: Negative disconfirmation of expectations involves the performance of a product exceeding the consumer's expectations, leading to consumer satisfaction.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Negative disconfirmation of expectations occurs when a product performs below the consumer's expectations, leading to consumer dissatisfaction.

Negative Disconfirmation of Expectations Involves the Performance of a Product