When characterizing "consumer style," or how a consumer approaches the purchase and consumption experience, German consumers were more ________ and less ________ than their counterparts from the United States, the United Kingdom and France.

Question

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German consumers are generally more price sensitive and less brand-loyal compared to consumers from the United States, the United Kingdom, and France. This reflects a tendency to prioritize cost over brand allegiance when making purchasing decisions.

When Characterizing "Consumer Style," or How a Consumer Approaches the Purchase