The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures) geographically in order to increase the profitability of brands.
A) scanner data
B) topological factors
C) linguistic cues
D) content analysis
E) field observation

Question

Quizplus · Accepted Answer

Scanner data provides detailed information on sales, allowing marketers to track performance geographically and adjust strategies accordingly, such as reallocating inventory or ad spending to improve brand profitability.

The Availability of ________ Has Allowed Marketers to Reallocate Resources