Research reveals that for older consumers ________ appears to be more important in determining consumer behavior than ________.
A) cognitive age; chronological age
B) generational age; chronological age
C) cognitive age; generational age
D) chronological age; cognitive age
E) generational age; cognitive age

Question

Quizplus · Accepted Answer

Cognitive age is more significant in influencing consumer behavior than chronological age because it reflects how individuals perceive their age and abilities, which can differ significantly from their actual age, impacting their purchasing decisions and preferences.

Research Reveals That for Older Consumers ________ Appears to Be