When segmenting women who work outside the home, the ________ is single, not necessarily looking for a husband, aspires to luxury brands, uses social networks for image management, and sees a wedding as a party (vs. a ritual).
A) Plan-to-Work Housewife
B) Independent Woman
C) Just-a-Job Working Woman
D) Mom Achiever
E) Alpha Goddess

Question

Quizplus · Accepted Answer

The Independent Woman is characterized by her independence, aspiration for luxury, use of social networks for image management, and a modern view of weddings.

When Segmenting Women Who Work Outside the Home, the ________