When segmenting women who work outside the home, the ________ is older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts.
A) Plan-to-Work Housewife
B) Independent Woman
C) Just-a-Job Working Woman
D) Mom Achiever
E) Alpha Goddess

Question

Quizplus · Accepted Answer

The Alpha Goddess segment is described as older, employed, moneyed, content, open to and responsive to new technologies, watches more TV than other working women, and likes newspaper inserts. This segment fits the description given in the question.

When Segmenting Women Who Work Outside the Home, the ________