Men show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.

Question

Quizplus · Accepted Answer

Research indicates that men and women respond differently to advertising, but there is no universal rule that men show superior affect and purchase intentions specifically toward ads that are verbal, harmonious, complex, and category-oriented. Preferences can vary widely depending on individual differences, cultural context, and the nature of the product being advertised.

Men Show Superior Affect and Purchase Intentions Toward Ads That