In terms of consumer behavior, an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.
A) freedom
B) efficiency
C) progress
D) individualism
E) material comfort

Question

Quizplus · Accepted Answer

Appeals to individualism in marketing strategies are designed to reinforce the consumer's sense of identity by promoting products or services that reflect and emphasize their unique characteristics and personal preferences. This approach leverages the desire for individual expression and distinction in consumer choices.

In Terms of Consumer Behavior, an Appeal to ________ Frequently