Culture determines whether a product is a necessity or a discretionary luxury.
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Q85: Cultural values express the collective principles, standards,
Q86: Ritualized behavior is typically rather formal, often
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Q89: The group level of cultural norms reflects
Q91: DOG TREAT MINI CASE: Observing consumers at
Q92: Culture gradually but continually evolves to meet
Q93: WEDDING MINI CASE: Susan is planning her
Q94: When a specific standard no longer satisfies
Q95: We can only truly understand our culture's
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