The informal atmosphere of focus groups' discussions decrease the likelihood that consumers will signal shifts in values that impact the acceptance of new products and services.

Question

Quizplus · Accepted Answer

Focus groups are designed to create an informal atmosphere that encourages open communication, which increases the likelihood that consumers will freely express their opinions, including signaling shifts in values that impact the acceptance of new products and services.

The Informal Atmosphere of Focus Groups' Discussions Decrease the Likelihood