Paul is an analyst at an investment bank. He notices that many of the senior executives at his office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to be more like those executives. Paul's comparison of his own material possessions with those owned by others to determine his relative social standing is an example of ________.
A) Social Comparison Theory
B) affluent consumption
C) downward comparison
D) social stratification
E) antisocial comparison

Question

Quizplus · Accepted Answer

Paul's behavior is an example of Social Comparison Theory, which suggests that individuals determine their own social and personal worth based on how they stack up against others they perceive as somehow faring better or worse. In this case, Paul is comparing his possessions (or lack thereof) with those of senior executives to gauge his social standing and make adjustments to align more closely with those he views as successful or of higher status.

Paul Is an Analyst at an Investment Bank