Downscale consumers are more brand loyal than upscale consumers because ________.
A) they have found the brand that satisfies their needs the best
B) upscale consumers are never satisfied
C) they cannot afford to make mistakes by switching to unfamiliar brands
D) they have loyalty towards companies that target them specifically
E) intergenerational brand transfer is more prevalent in these households

Question

Quizplus · Accepted Answer

Downscale consumers often have tighter budgets, making them less willing to risk their limited resources on unfamiliar brands that may not meet their needs, leading to greater brand loyalty.

Downscale Consumers Are More Brand Loyal Than Upscale Consumers Because