SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE, Nathan roots for the Lions because his dad did. This is an example of ________.
A) subjective measurement
B) geodemographic clustering
C) intergenerational transfer
D) family decision making
E) status consumption

Question

Quizplus · Accepted Answer

Nathan's preference for the Detroit Lions because his dad was a big fan is an example of intergenerational transfer, where attitudes, preferences, or behaviors are passed down from one generation to another.

SMITH MINI CASE: Nathan Smith Is Single and Lives in Detroit