Chris tells his father about a great new restaurant. Chris is practicing ________.
A) word-of-mouth communication
B) social advertising
C) group advertising
D) viral advertising
E) celebrity endorsement

Question

Quizplus · Accepted Answer

Word-of-mouth communication refers to the act of consumers sharing information with each other about products or services, which is what Chris is doing by telling his father about a new restaurant.

Chris Tells His Father About a Great New Restaurant