Marketers of new brands or brands that are not market leaders may argue against ________, trying to convince consumers not to follow the crowd.

Question

Quizplus · Accepted Answer

Marketers of new or non-leading brands often argue against conformity to encourage consumers to make choices not based on the crowd's preference but on the unique value or qualities of their brand. This strategy is used to differentiate their products from those of the market leaders.

Marketers of New Brands or Brands That Are Not Market