Lonnie is responsible for online customer acquisition at a direct marketing firm. His objective is to drive low-cost, high quality traffic to the company's website. Which metric would be the best indicator of how efficiently he spent his online advertising budget?
A) unique visitors
B) cost per unique visitor
C) return visits
D) time spent
E) page views

Question

Quizplus · Accepted Answer

Cost per unique visitor is the best metric to evaluate the efficiency of spending on online advertising, as it directly relates the cost to the number of new potential customers reached.

Lonnie Is Responsible for Online Customer Acquisition at a Direct