Which media type provides access to large audiences, offers the ability to design and publish ads quickly, has considerable clutter, and offers messages with short lives?
A) television
B) magazines
C) radio
D) newspapers
E) interactive television

Question

Quizplus · Accepted Answer

Newspapers reach large audiences, allow for quick ad design and publication, often have a lot of ad clutter, and the messages typically have short lives due to the daily publication cycle.

Which Media Type Provides Access to Large Audiences, Offers the Ability