Media exposure effects measure how many consumers were exposed to the message and their characteristics.

Name: Media exposure effects measure how many consumers were exposed to the message and their characteristics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Media exposure effects refer to the extent and nature of an audience's exposure to a specific media message, including the number of consumers reached and their demographic or psychographic characteristics.

Media Exposure Effects Measure How Many Consumers Were Exposed to the Message