Which of the following is NOT true regarding humorous appeal?
A) Using humor is more appropriate for low-involvement than high-involvement products.
B) Humor is more effective in targeting consumers that already have a positive attitude for the product.
C) Lower sensation seekers are more receptive to humor appeals than higher sensation seekers.
D) Humor that is relevant to the product is more effective than humor unrelated to the product.
E) Humor attracts attention and enhances one's liking of the product advertised.

Question

Quizplus · Accepted Answer

Lower sensation seekers are actually less receptive to humor appeals than higher sensation seekers. High sensation seekers tend to enjoy novel and intense experiences, including humorous content, more than low sensation seekers.

Which of the Following Is NOT True Regarding Humorous Appeal