During the economic downturn, companies like Chase and Bank of America used advertising appeals to help restore confidence in banks and make people feel good during the down economic times. These were examples of ________.
A) fear appeals
B) timeliness appeals
C) humor appeals
D) sexual appeals
E) wordplay
Correct Answer:
Verified
Q55: Marketers measure their communications' _, or whether
Q56: Fear appeals are unlikely to be effective
Q57: Marketers measure their communications' _, or whether
Q58: Which of the following is NOT true
Q59: Which is the most studied advertising appeal?
A)
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Q62: FOOT CREAM MINI CASE: Athlete's Aid is
Q63: HEADACHE MINI CASE: Fast Relief sells a
Q64: When the source is well respected and
Q65: The principle of redundancy suggests marketers should
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