The principle of redundancy suggests marketers should repeat exposures to advertising messages to overcome psychological noise and facilitate message reception.

Question

Quizplus · Accepted Answer

The principle of redundancy in marketing suggests that repeated exposure to advertising messages is necessary to overcome psychological noise (distractions and competing messages) and ensure that the target audience effectively receives and processes the intended message.

The Principle of Redundancy Suggests Marketers Should Repeat Exposures to Advertising