Marketers that offer coupons and free samples of new products to entice consumers to try them understand the importance of ________ in attitude formation.
A) subjective norms
B) indirect experience
C) ego defense
D) attribution
E) direct experience

Question

Quizplus · Accepted Answer

Direct experience with a product can significantly influence attitude formation by providing consumers with firsthand information about the product's quality, usability, and benefits, leading to a more informed and potentially positive attitude towards it. Offering coupons and free samples allows consumers to gain this direct experience.

Marketers That Offer Coupons and Free Samples of New Products