PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions. Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage. The pub advertises at community centers and churches in predominantly Irish areas of the city. On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St. Paddy's Day."
-In the PUB MINI CASE, Sean concludes that he likes The Celtic Knot because he goes there frequently. This is an application of ________.
A) the elaboration likelihood model
B) attribution theory
C) self-perception theory
D) defensive attributions theory
E) formation theory

Question

Quizplus · Accepted Answer

Self-perception theory suggests that individuals infer their attitudes and feelings from observing their own behavior and the context in which it occurs, rather than knowing them directly. In this case, Sean concludes he likes The Celtic Knot because he frequents it, indicating he is deducing his affection for the pub from his consistent behavior of going there.

PUB MINI CASE: Sean and His Friends, Most of Whom