Manufacturers of private-label brands try to make their packaging closely resemble the national brand leaders. They are hoping that consumers will engage in ________ and attribute the qualities of the leading national brand to the private-label brand by virtue of their similar packaging appearance.
A) stimulus discrimination
B) advertising wearout
C) stimulus generalization
D) family branding
E) interference

Question

Quizplus · Accepted Answer

Manufacturers aim for stimulus generalization, where consumers associate the qualities of a well-known brand with a similar-looking private-label brand, due to their packaging resemblance.

Manufacturers of Private-Label Brands Try to Make Their Packaging Closely