If Mark wants an immediate impact as he introduces his product, he should use ________; if he wants long-term, regular buying behavior, he should use ________.
A) the central route to persuasion; the peripheral route to persuasion
B) massed learning; distributed learning
C) product form extensions; product line extensions
D) modeling; vicarious learning
E) recognition; recall

Question

Quizplus · Accepted Answer

Massed learning is effective for immediate impact, while distributed learning is better for establishing long-term, regular buying behavior.

If Mark Wants an Immediate Impact as He Introduces His