When consumers are presented with information overload, they may encounter difficulty in encoding and storing it all.

Name: When consumers are presented with information overload, they may encounter difficulty in encoding and storing it all.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

When faced with too much information, consumers can struggle to process and remember it effectively, leading to difficulties in encoding (converting information into a form that can be stored) and storing it in memory.

When Consumers Are Presented with Information Overload, They May Encounter