High-involvement purchases are important to the consumer in terms of perceived risk, so they provoke extensive problem solving and information search.

Name: High-involvement purchases are important to the consumer in terms of perceived risk, so they provoke extensive problem solving and information search.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

High-involvement purchases carry a higher risk to the buyer (financially or emotionally), so consumers tend to engage in more extensive information search and problem-solving to make a decision.

High-Involvement Purchases Are Important to the Consumer in Terms of Perceived