John drives by the same billboard every day on his way to work. He has seen the billboard so many times that he no longer notices it. This is an example of ________.
A) sensory adaptation
B) just noticeable difference
C) differential threshold
D) perceptual blocking
E) absolute threshold

Question

Quizplus · Accepted Answer

Sensory adaptation refers to the process by which our senses adjust to constant stimuli, leading us to notice them less over time. In this scenario, John's decreased awareness of the billboard he passes daily is a classic example of sensory adaptation, where his senses have adjusted to the constant presence of the billboard, making it less noticeable to him.

John Drives by the Same Billboard Every Day on His