Some TV ads change sensory input by using silence or louder sounds in their ads to generate attention. This is a form of advertising used in order to overcome ________.
A) sensation
B) preference for competitive advertisements
C) sensory adaptation
D) the just noticeable difference
E) perceptual blocking

Question

Quizplus · Accepted Answer

This technique is used to overcome sensory adaptation, which occurs when consumers become accustomed to a certain level of sensory input and no longer pay attention to it. By changing the sensory input, advertisers can regain the consumer's attention.

Some TV Ads Change Sensory Input by Using Silence or Louder