Yellow Tail wines changed its taglines from "Open for everything" and "Tails, you win" to "The go to" as part of its ________.
A) premier position
B) positioning against competition
C) repositioning
D) key attribute positioning
E) umbrella positioning

Question

Quizplus · Accepted Answer

Changing a tagline to "The go to" suggests a strategic shift in how the brand wants to be perceived, indicating a repositioning in the market.

Yellow Tail Wines Changed Its Taglines from "Open for Everything