When Healthy Choice positions its products as more nutritional than Italian sub sandwiches and prepared salads, which type of positioning is it using?
A) umbrella positioning
B) premier position
C) positioning against competition
D) un-owned position
E) predictive positioning

Question

Quizplus · Accepted Answer

Healthy Choice is using positioning against competition by directly comparing its products' nutritional value to that of Italian sub sandwiches and prepared salads, highlighting its advantages over these specific competitors.

When Healthy Choice Positions Its Products as More Nutritional Than