Reference pricing coupled with limited-time availability (e.g. regularly $599, now $359 and on sale, three days only) produces more favorable price and store perceptions than each technique used alone.

Question

Quizplus · Accepted Answer

Combining reference pricing with limited-time availability creates a sense of urgency and highlights the value of the deal, which can enhance consumers' perceptions of the price and the store, making the offer more attractive than when these techniques are used separately.

Reference Pricing Coupled with Limited-Time Availability (E