________ is based on the premise that consumers are not always aware of the reasons for their actions.
A) Psychological research
B) Motivational research
C) Physiological research
D) Market research
E) none of the above

Question

Quizplus · Accepted Answer

Motivational research is based on the premise that consumers may not be fully aware of the underlying reasons for their purchasing decisions and behaviors. It seeks to uncover these subconscious motivations.

________ Is Based on the Premise That Consumers Are Not