Consumers use ________ to attempt to express new versions of themselves and/or to take on the appearances of other types of people.
A) brand personification
B) anthropomorphism
C) vanity
D) status
E) self-altering products

Question

Quizplus · Accepted Answer

Self-altering products are used by consumers to change or enhance their appearance or to express different versions of themselves, often to emulate certain types of people or to fit into specific social groups.

Consumers Use ________ to Attempt to Express New Versions of Themselves