NAIL POLISH MINI CASE: Charles Revson, builder of the Revlon cosmetics empire, began as a manufacturer of nail polish. In order to expand the market for nail polish, he positioned nail polish as a fashion accessory, introducing new colors every year and suggesting that a woman's nail polish should match her clothing, moods, and social situations. Competing on the basis of perceived quality and greater satisfaction of women's needs for fantasy and attention, Revson understood that he was not selling women mere nail lacquer, but the fantasy that nail polish would attract attention and bestow class and glamour on the user.
-In the NAIL POLISH MINI CASE, Patti wants to paint her nails in order to be more attractive. This is an example of a(n) ________ goal

Question

Quizplus · Accepted Answer

Patti's desire to paint her nails to be more attractive aligns with an approach objects goal, where the motivation is towards achieving a positive outcome or acquiring something desirable, in this case, attractiveness and possibly the associated feelings of class and glamour.

NAIL POLISH MINI CASE: Charles Revson, Builder of the Revlon