The process of dividing a market into distinct subsets of consumers with common needs or characteristics is known as ________.
A) target marketing
B) market segmentation
C) consumer behavior
D) the marketing concept
E) market evaluation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct subsets of consumers who have common needs or characteristics, allowing for more targeted marketing strategies.

The Process of Dividing a Market into Distinct Subsets of Consumers