Marketers segment some populations on the basis of cultural heritage and ________ because members of the same culture tend to share the same values, beliefs, and customs.
A) demographics
B) social class
C) ethnicity
D) personality traits
E) sociocultural values

Question

Quizplus · Accepted Answer

Ethnicity is a key factor in segmenting populations for marketing because it is closely tied to cultural heritage, influencing shared values, beliefs, and customs among members of the same ethnic group.

Marketers Segment Some Populations on the Basis of Cultural Heritage