________ are measures that predict consumers' future purchases on the basis of past buying information and other data.
A) Showroom analytics
B) Predictive analytics
C) Geofencing analytics
D) Social analytics
E) Consumer spying analytics

Question

Quizplus · Accepted Answer

Predictive analytics involves using historical data, including past buying information, to forecast future consumer behavior and purchasing patterns.

________ Are Measures That Predict Consumers' Future Purchases on the Basis