Promotional alerts sent to the smartphones of customers, who opted into this service, when the customers near or enter the store is called ________.

Question

Quizplus · Accepted Answer

Geofencing is the correct answer because it refers to the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area, such as sending promotional alerts to customers' smartphones when they are near or enter a store.

Promotional Alerts Sent to the Smartphones of Customers, Who Opted