The societal marketing concept requires marketers to fulfill the needs of the target audience in ways that improve, preserve and enhance society's well-being and meet business objectives.

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes not only meeting the needs of the target audience but also doing so in a way that benefits society as a whole, by considering the long-term welfare of society and integrating social and ethical considerations into marketing practices.

The Societal Marketing Concept Requires Marketers to Fulfill the Needs