The simplest approach to estimating a future period's sales is to assume that they will be equal to those of the latest observed period. In statistics, this is often simply referred to as which of the following?
A) Base case approach
B) Deseasonalized approach
C) Naïve approach
D) Pro forma approach

Question

Quizplus · Accepted Answer

The naïve approach in statistics involves making forecasts based on the assumption that future values will be the same as the most recent values. This method does not account for trends, seasonal patterns, or other factors that might affect future outcomes.

The Simplest Approach to Estimating a Future Period's Sales Is